To offer our best to our guests and customers by establishing strategic partnerships with top global companies and utilizing the best expertise in entertainment and hospitality sectors. 


To be the best in entertainment and hospitality sectors.




  • Added Value:

Gain the trust of investors by creating added value for their investments and growing them.


  • Empowerment:

Empower Saudi youth and provide them with skills needed to achieve high levels of performance.


  • Trust:

Gain the trust of clients by offering high quality services  that satisfy their needs.


  • Excellence:

Excel by committing to and maintaining high standards.


  • Responsibility:

Enhance social responsibility and contribute in supporting the community.